As a final assignment for school, 4 classmates started a bracelet brand called: BRACKET which literally means link. The boys were given an assignment from school. Start your own company. No sooner said than done. BRACKET was born.

After a few months of selling to friends and family, even more customers began to come in, and demand from retail was so great that production had to be scaled up.

In 2020, BRACKET was revived under the flag of J. Ottenheim. As a result, the focus of Bracket has shifted to signature caps, signature t-shirts, swimming, racing-wear and other signature clothing.

All designs originate in Helmond, North Brabant where the BRACKET headquarters is located. They have collections made in Portugal but also do business in the Netherlands and outside Europe.

Currently, their product range exceeds 400 items.

The goal is to remain affordable for people who want to feel good, at the style that suits them. Age is unimportant here and they will continue to do their best to develop signature clothing with pleasure and passion for you.

BRACKET is more than just clothing or sneakers. It is about an experience and making a connection between people. This is not just about age but about feeling good about what you wear. Building a brand is not something that can be done in a short period of time. It is a long road in which there are many ups and downs. Of course, what you also have to do is create a direction and where are you going with the brand.

In 2021, BRACKET started its own brand store. This of course in the heart of our hatchery Helmond. After the opening it became immediately clear that we can make a good start from here.

Now they currently have stores in Helmond and in Deurne.

BRACKET took inspiration from previous collections where uniqueness and replaceability were the focus.

We have developed this further and managed to apply it to a design that we fully supported: A nice and sleek but above all fine trainer!

Please visit their website on